In our previous blog post we had discussed about Salesforce Objects. In these blog post we discuss about Standard and Custom Objects in Salesforce
Contents
Standard and Custom Objects in Salesforce
Definition and Overview
Standard objects are predefined objects that come out of the box with Salesforce. They are designed to help businesses manage common data types and processes without the need for extensive customization.
Common Standard Objects
- Accounts: These represent companies or organization you’re doing business with.
- Contacts: Individuals associated with accounts.
- Leads: Potential customers or prospects.
- Opportunities: Sales deals that you’re working on.
Advantages of Standard Objects
Standard objects come with built-in functionality and are integrated into the core Salesforce system, making them easy to use and customize to a certain extent. They provide a solid foundation for managing typical business data and processes.
Custom Objects in Salesforce
Definition and Overview
Custom objects are objects that users create to store information specific to their organization needs. They allow for greater flexibility and customization beyond what standard objects offer.
Creating Custom Objects
Creating custom objects is straightforward in Salesforce. Navigate to the setup menu, select “Objects and Fields,” and then choose “Object Manager.” From there, you can create a new custom object, define its properties, and set up fields as needed.
Custom Object Properties
Custom objects can have various properties, including custom fields, validation rules, and relationships with other objects. This flexibility makes them powerful tools for addressing specific business requirements.
Use Cases for Custom Objects
Custom objects are ideal for managing data that doesn’t fit into standard objects. Examples include project management data, inventory tracking, or any other unique business process.
Comparing Standard and Custom Objects
Flexibility
Custom objects offer more flexibility than standard objects, as they can be tailored to meet specific business needs.
Customization
While standard objects can be customized to some extent, custom objects allow for more extensive modifications and personalization.
Integration
Both standard and custom objects can be integrated with other Salesforce features and external systems, but custom objects often require additional setup for seamless integration.
Use Cases
Standard objects are typically used for common business processes, while custom objects are used for more specialized needs.
How to Create a Custom Object
Step-by-Step Guide
Navigate to Setup.

Select “Objects and Fields”> “Object Manager.”
Click “Create New Object.”

Define the object’s properties.
Add custom fields as needed.

Save and deploy the custom object.
Best Practices
- Use clear and descriptive names for custom objects.
- Regularly review and update custom objects to ensure they meet evolving business needs.
- Document the purpose and usage of each custom object.
Customizing Standard Objects
Adding Fields
You can add custom fields to standard objects to capture additional information specific to your business.
Modifying Page Layouts
Adjust page layouts to display relevant fields and sections for different user roles.
Validation Rules
Create validation rules to ensure data integrity and accuracy.
Workflow Rules and Automation
Leverage workflow rules and automation to streamline business processes and reduce manual tasks.
Relationships Between Objects
Master-Detail Relationship
A master-detail relationship links two objects in a parent-child relationship, where the child object is dependent on the parent.
Lookup Relationship
A lookup relationship links two objects loosely, allowing for more flexible data management.
Junction Objects
Junction objects are used to create many-to-many relationships between objects, enabling complex data models.
Fields and Data Types
Standard Fields
Standard fields come predefined with Salesforce objects and cover common data types.
Custom Fields
Custom fields can be added to both standard and custom objects to capture specific information.
Field Types and Their Usage
Salesforce supports various field types, including text, number, date, and picklist fields, each serving different purposes.
Object Permissions and Security
Profiles
Profiles control what users can see and do within Salesforce, including access to objects.
Permission Sets
Permission sets provide additional permissions to users on top of their profiles.
Sharing Settings
Sharing settings determine how records are shared among users and groups.
Reporting and Analytics
Creating Reports with Standard Objects
Standard objects come with pre-built report types, making it easy to generate reports.
Custom Reports with Custom Objects
Custom objects require custom report types, which can be configured to include specific fields and relationships.
Use Cases and Examples
Real-World Scenarios
Examples include using custom objects for project management, inventory tracking, and custom workflows.
Industry-Specific Implementations
Different industries utilize Salesforce objects in unique ways, such as healthcare organizations managing patient data or retail businesses tracking inventory.
Best Practices for Using Objects in Salesforce
Naming Conventions
Use consistent naming conventions to keep objects and fields organized.
Documentation
Maintain thorough documentation for all customizations and configurations.
Maintenance
Regularly review and update objects to ensure they remain relevant and efficient.
Common Challenges and Solutions
Data Duplication
Implement validation rules and duplicate management tools to prevent data duplication.
Performance Issues
Optimize customizations and regularly review system performance to address any issues.
Migration
Carefully plan and execute data migrations to ensure data integrity and minimize disruptions.
Future Trends in Salesforce Objects
AI and Automation
AI and automation are becoming increasingly integrated into Salesforce, enhancing object functionality and user experience.
Enhanced Customization Features
Salesforce continues to develop new features that offer greater customization and flexibility for objects.
Conclusion
Salesforce objects, both standard and custom, are vital for managing and organizing data within the platform. Understanding their differences and how to effectively utilize and customize them can significantly enhance your Salesforce experience. By following best practices and staying informed about future trends, you can leverage Salesforce objects to meet your organization’s unique needs and drive business success.
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FAQs
What is the difference between a Standard Object and a Custom Object in Salesforce?
Standard objects are predefined by Salesforce and cover common business needs, while custom objects are created by users to address specific requirements.
Can I customize Standard Objects in Salesforce?
Yes, you can customize standard objects by adding custom fields, modifying page layouts, and creating validation rules and workflows.
How do I ensure data security with Custom Objects?
Use profiles, permission sets, and sharing settings to control access to custom objects and ensure data security.
What are some common use cases for Custom Objects?
Common use cases include project management, inventory tracking, and custom business processes.
How does Salesforce handle relationships between objects?
Salesforce uses master-detail, lookup, and junction relationships to define how objects are related and interact with each other.
In our next blog post we will discuss about Field Types in Salesforce
[…] our previous blog post we had discussed about Standard and Custom Objects in Salesforce.In these blog post we discuss about Field Types in […]